<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>9</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="1065">
  <titleInfo>
   <title>Manajemen Pemasaran :</title>
   <subTitle>Analisis Perilaku Konsumen</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Basu Swastha Dharmmesta</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hani Handoko</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795033549</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>BPFE Yogyakarta</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>WhatsApp_Image_2024-03-19_at_09.33.55.jpeg.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="1337">
  <titleInfo>
   <title>Manajemen Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Sofjan assauri</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979421115X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Rajawali Pers</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
  <slims:image>1065.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1009">
  <titleInfo>
   <title>Manajemen Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Thamrin Abdullah</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Francis Tantri</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789797694197</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. RajaGrafindo Persada</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
  <slims:image>1083.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1019">
  <titleInfo>
   <title>Manajemen Pemasaran Strategis :</title>
   <subTitle>Strategic Market Management</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>David A. Aaker</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790613430</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>1101.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="942">
  <titleInfo>
   <title>Manajemen Pemasaran Internasional</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Subhash C. Jain</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796881157</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>240.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1415">
  <titleInfo>
   <title>Manajemen Pemasaran :</title>
   <subTitle>Analisa Perilaku Konsumen</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>T. Hani Handoko</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Basu Swastha Dharmmesta</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795033549</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>BPFE Yogyakarta</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>709.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="964">
  <titleInfo>
   <title>Manajemen Pemasaran di Indonesia</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>A.B Susanto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798190734</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>264.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2102">
  <titleInfo>
   <title>Membangun Citra Perusahaan :</title>
   <subTitle>Building The Corporate Image Sebuah Sarana Penunjang Keberhasilan Pemasaran</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Siswanto Sutojo</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799365147</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Damar Mulia Pustaka</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>228.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="199">
  <titleInfo>
   <title>Manajemen Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kevin Lane Keller</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796838184</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. Indeks</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>Screenshot_40.jpg.jpg</slims:image>
 </mods>
</modsCollection>
